The origin of NELA and our philosophy
Behind NELA Hair Boutique there is a story of vocation, evolution and a constant search for refinement, but also of effort, sacrifice and dedication.
Everything began in Argentina, where its founder, Néstor Lara, began his professional career in 2009. After six years of experience and training in his home country, he decided to travel to Europe in search of growth, specialization and new perspectives that would allow him to elevate his craft.
From then on, a stage of constant training and refinement began. In 2015 he completed a Master's in Colorimetry; in 2017 he specialized in curly hair; and in 2019 he continued expanding his knowledge with an advanced extensions course alongside a renowned European brand.
His pursuit of excellence continued in 2021 with an Advanced Master's in Balayage and highlighting techniques, consolidating an increasingly strategic and personalized vision of hair.
Later, in 2023, he completed a Higher Degree in Image Consulting, incorporating an integral view of aesthetics: understanding not only hair, but also each client's identity, style and personal projection.
All that experience, training and sensitivity shaped a dream: to create a space where technique came together with truly personalized care focused on wellbeing. This is how NELA Hair Boutique was born in 2025, as the realization of a philosophy built over years of dedication, learning and passion for detail.
Professional beginnings in Argentina
Néstor Lara begins his career and opens a stage marked by vocation and learning.
Master's in Colorimetry
He deepens his understanding of color as a technical and expressive tool.
Specialization in curly hair
He expands his view of textures, real needs and personalized care.
Advanced extensions training
He continues learning alongside a renowned European brand.
Advanced Master's in Balayage
He consolidates a more strategic and personalized vision of highlighting techniques.
Higher Degree in Image Consulting
He incorporates an integral view of identity, style and personal projection.
NELA Hair Boutique is born
The dream takes shape as a space where technique, wellbeing and personalized care meet.
Over time, that vision became its own philosophy: the Sublime Method. A way of working based on three fundamental pillars: in-depth diagnosis, strategic design and conscious hair care. Because it is not only about transforming, but about enhancing each person's identity in a harmonious, elegant and lasting way.
Because at NELA we do not work only with hair.